that is more than the mccain campaign spent in its entirety. remarkable thing. a lot of senate candidates still one. but in house races it had an impact. barack obama, sherrod brown, governors -- they have definition. the spending is a little less nefarious. it's still tough to deal with, but you are not somebody who is now and then somebody drops $4 million on your head will have an impact. we have never seen spending like this. there is a term in politics called gross rating points, the amount of television you buy. 1000 points means the average viewer sees the ad 10 times. that is the standard. there were markers were -- markets at 3000 or 4000 gross rating points. the republican super pac's -- if he went to cincinnati or las vegas, i spent a lot of nights in hotels -- i would turn on the television. it was wall-to-wall political ads. in many of those markets you see two or 3 republican ads for every democrat ad. what we do about this? a huge question for our country. there are strong differences on this. we had one individual spend $100 million in the presid